![]() ![]() ![]() 62% of consumers share online deals with their friends. The importance of brand recognition comes down to higher revenue. If your product packaging, social media posts, website, and promotional material send a uniform message about your brand identity and its core values, you are more likely to cash in. Presenting a brand consistently across all platforms can increase revenue by up to 23%. Consistently using one color palette on your logo, products, digital content, and promotional material can drive your brand recognition up by as much as 80%.īut what is brand recognition? It’s the extent to which customers can correctly identify a brand when seeing a logo, a product, or anything else previously mentioned. Color improves brand recognition by up to 80%.Ĭultivating a brand image is fairly simple. Sending customized emails and offering special deals based on your customers’ previous purchases is perceived very well by the majority of modern shoppers. People love a personalized shopping experience. If you are uncertain about what keeps customers coming back to some brands, we’ll let you in on the secret. 73% of people prefer brands that personalize the shopping experience. But did you know you can capitalize on promoting the values consumers view as upstanding? When a company cares about the environment, consumers don’t mind paying more for its products or services – in some cases up to 50% more. 13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.īrand impressions matter, there’s no doubt about it. Friendly and helpful customer service contributes greatly to forming a positive impression on customers, with almost three-quarters saying they love a brand precisely for that reason. 73% of consumers love a brand because of helpful customer service.Īs Curatti’s branding statistics remind us, a brand is made up of the sum of experiences people have with your company. We suggest taking advantage of social media and professional branding techniques to send a consistent yet dynamic brand message to consumers every day. With a plethora of brands on the market, people need to see your logo more than 5 times to be able to connect it with your company. You need to put your brand out there for people to recognize it. On average, it takes 5 to 7 impressions for people to remember your brand. When it comes to food and personal care products in particular, consumers value companies that are honest about the ingredients they use, Label Insight’s brand loyalty statistics inform. ![]() 94% of customers are likely to show loyalty to a brand that offers complete transparency.Ī consumer behavior study which included 2,000 respondents suggests that people are significantly more loyal to brands that are transparent about different aspects of their business. Contently’s stats about brand voice show that shoppers are more likely to buy products and services from brands that have a unique voice and share their content regularly. On top of making your customers feel good, one of a kind content will inspire them to make a purchase. 61% of people are more likely to buy from companies that deliver unique content. A vast majority of people are left with positive emotions after reading content published by the brands they follow. General Branding Stats 82% of consumers feel more positive about a brand after reading customized content.Ĭreating meaningful content and publishing it on a regular basis is an excellent way to improve brand visibility and convey your company values to existing and potential consumers alike. Brands that blog generate 67% more leads.89% of shoppers stay loyal to brands that share their values.Over 70% of brand managers consider building an audience more important than converting sales.Brands with poor company branding pay 10% higher salaries.72% of the best brand names are made up words or acronyms.1/3 of the world’s top 100 brands include the color blue in their logos.Presenting a brand consistently across all platforms can increase revenue by up to 23%.73% of consumers love a brand because of helpful customer service.Color improves brand recognition by up to 80%.It takes 5 to 7 impressions for people to remember a brand.Top Branding Statistics (Editor’s Choice) Branding your company means sharing your brand values with customers and creating trusting relationships with them. The primary purpose of branding is helping businesses stand out from the competition. A young company emerging in such a tough market can find it difficult to establish itself.Īnd that’s where branding comes in. ![]() In the consumer society we live in, people are constantly bombarded with different products and services – from the moment they get up until they go to sleep, across different devices, and in real life. ![]()
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